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01442 238 700 "That's how an event should be!" - For the 1st major press launch for the newly formed Dell EMC, we were asked to turn a pure white space on New York's 5th Avenue into a dynamic and interesting visual experience for this significant product launch. With the venue chosen, we digitally modelled the entire venue and designed a concept for the ultimate visitor experience; carefully creating a welcome area, main keynote with full worldwide broadcast capability, press 1 to 1 areas, private executive meeting rooms, catering areas, complete with total event lighting and branding. Liaising with local suppliers, juggling the logistics of 15 44ft trucks with no loading bay, plus permits and the venue's security restrictions, are just some of the challenges we faced during this exciting project. With Dell founder and CEO Micheal Dell as the Keynote speaker, the pressure was on to deliver.
"That's how an event should be!" - For the 1st major press launch for the newly formed Dell EMC, we were asked to turn a pure white space on New York's 5th Avenue into a dynamic and interesting visual experience for this significant product launch. With the venue chosen, we digitally modelled the entire venue and designed a concept for the ultimate visitor experience; carefully creating a welcome area, main keynote with full worldwide broadcast capability, press 1 to 1 areas, private executive meeting rooms, catering areas, complete with total event lighting and branding. Liaising with local suppliers, juggling the logistics of 15 44ft trucks with no loading bay, plus permits and the venue's security restrictions, are just some of the challenges we faced during this exciting project. With Dell founder and CEO Micheal Dell as the Keynote speaker, the pressure was on to deliver.